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Marketing

 - 4 items found in your search
Business,Finance,Economics:Marketing

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Brands - An International Review by Interbrand, Interbrand
1 Interbrand Brands - An International Review by Interbrand
Mercury Business Books 227227 Great Britain 1990 1856360008 / 9781856360005 Hardcover Near Fine Condition Near Fine This book is about the growth and development of the world's most successful brands, how they started and where they are today. 256 pages. Dust Jacket price-clipped. Quantity Available: 1. Shipped Weight: 2-3 kilos. Category: Art; Art & Design; Business,Finance,Economics::Marketing. ISBN: 1856360008. ISBN/EAN: 9781856360005. Inventory No: 227227. This book is extra heavy, and may involve extra shipping charges to some countries. Hardcover 
1.00 
Price: 29.85 AUD
 
 
Scenarios - The Art of Strategic Conversation, Kees van der Heijden
2 Kees van der Heijden Scenarios - The Art of Strategic Conversation
John Wiley & Sons 226351 Great Britain 2004 0471966398 / 9780471966395 Hardcover Very Good Condition Very Good Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in--depth analysis and application of the concept of the a strategic conversationa . While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty. 305 pages. Black and white illustrations. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Business,Finance,Economics::Marketing; Business, Finance & Marketing; ISBN: 0471966398. ISBN/EAN: 9780471966395. Inventory No: 226351. Hardcover 
1.00 
Price: 16.92 AUD
 
 
The Work 2010 - The Very Best of Advertising from Asia, Australia and New Zealand, Michael Lynch, Kim Shaw, Andy Bridge
3 Michael Lynch, Kim Shaw, Andy Bridge The Work 2010 - The Very Best of Advertising from Asia, Australia and New Zealand
Campaign Brief Pty Ltd 227264 2010 097512577X / 9780975125779 Hardcover Near Fine Condition Near Fine This 400+ page hardback features the best ads and campaigns from 2010 from Australia, New Zealand and Asia. Categories include magazines, posters, newspapers, outdoor, public service, ambient, business to business, direct, integrated, print craft, television, television craft and radio. An index of designers and agencies featured is also included, as well as two high quality DVDs. A must for every creative and every agency creative department! Quantity Available: 1. Shipped Weight: 2-3 kilos. Category: Art::Art & Design; Art & Design; Business,Finance,Economics::Marketing. ISBN/EAN: 9780975125779. Inventory No: 227264. This book is extra heavy, and may involve extra shipping charges to some countries. Hardcover 
1.00 
Price: 44.78 AUD
 
 
Why We Buy: The Science of Shopping, Paco Underhill
4 Paco Underhill Why We Buy: The Science of Shopping
Simon & Schuster 235641 New York 2000 0684849143 / 9780684849140 Softcover Near Fine Condition Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.In his quest to discover what makes the contemporary consumer tick, Underhill explains the shopping phenomena that often go unnoticed by retailers and shoppers alike, including: How a well-placed shopping basket can turn a small purchase into a significant sale What the "butt-brush factor" is and how it can make sales plummet How working women have altered the way supermarkets are designed How the "boomerang effect" makes product placement ever more challenging What kinds of signage and packaging turn browsers into buyersFor those in retailing and marketing, Why We Buy is a remarkably fresh guide, offering creative and insightful tips on how to adapt to the changing customer. For the general public, Why We Buy is a funny and sometimes disconcerting look at our favorite pastime 255 pages. Quantity Available: 1. Shipped Weight: Under 1 kilogram. Category: Business,Finance,Economics::Marketing; United States; Business, Finance & Marketing; ISBN: 0684849143. ISBN/EAN: 9780684849140. Inventory No: 235641. Paperback 
1.00 
Price: 13.93 AUD
 


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