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The Little Blue Book of Advertising : Fifty-two Small Ideas That Can Make a Big Difference, Steve Lance and Jeff Woll

Author Name    Steve Lance and Jeff Woll

Title   The Little Blue Book of Advertising : Fifty-two Small Ideas That Can Make a Big Difference

Binding   Hardcover

Book Condition   Near Fine Condition

Jacket Condition   Near Fine

Edition   First Edition

Publisher   USA Portfolio 2006

ISBN Number    1591841240 / 9781591841241

Seller ID   234008

These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising.This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance: #3 Read what your customer reads, watch what she watches#10 Quality is the absence of nonquality signals#15 Sell the benefit, the advantage, and the feature in that order#19 Get the no-bodies out of your approval process#41 Know when and how to scream sale Just as Jeffrey Gitomer s hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn t work in today s advertising world." 270 pages. Black and white illustrations. Quantity Available: 1. Shipped Weight: Under 1 kilogram. Category: Business,Finance,Economics; Business, Finance & Marketing; ISBN: 1591841240. ISBN/EAN: 9781591841241. Inventory No: 234008. Hardcover

Price = 18.50 AUD 15.73 AUD 



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