50+ Marketing: Marketing, Communicating and Selling to the Over 50s Generations

By: Jean-Paul Treguer

Price: $12.00

Quantity: 1 available

Book Condition: Very Good Condition


As a result of demographic and other factors in many countries, the over fifty age group have emerged as having significant disposable income and market power, yet much advertising, promotion and marketing is still targeted primarily at younger age groups. ... 172 pages. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Business,Finance,Economics::Marketing; Business, Finance & Marketing; ISBN: 0333984129. ISBN/EAN: 9780333984123. Inventory No: 251730. Hardcover

Title: 50+ Marketing: Marketing, Communicating and Selling to the Over 50s Generations

Author Name: Jean-Paul Treguer

Categories: Marketing,

Publisher: Great Britain, Palgrave: 2002

ISBN Number: 0333984129

ISBN Number 13: 9780333984123

Binding: Hardcover

Book Condition: Very Good Condition

Jacket Condition: Very Good

Seller ID: 251730

Keywords: BZDB43 Business, Finance, Economics::Marketing; Business, Finance & Marketing; 50 Marketing Marketing Communicating and Selling to the Over 50s Generations JeanPaul Treguer Hardcover,