Kotler on Marketing

By: Philip Kotler

Price: $12.50

Quantity: 1 available

Book Condition: Very Good Condition

For several years, Robert Wallace, the distinguished senior editor of "The Free Press," urged me to write a marketing book for managers, one that would show the latest marketing thinking and not run 700 pages! He did not want me simply to condense my graduate student textbook, "Marketing Management, " but to write a completely new book. Bob had heard that I have been presenting one- and two-day marketing seminars around the world for twenty years and had even seen a copy of my seminar notebook. He said that the material in the notebook itself could constitute a new book. 255 pages. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Business,Finance,Economics::Marketing; United States; Business, Finance & Marketing; ISBN: 0684850338. ISBN/EAN: 9780684850337. Inventory No: 252718. Hardcover

Title: Kotler on Marketing

Author Name: Philip Kotler

Categories: Marketing,

Edition: First Edition

Publisher: New York, The Free Press: 1999

ISBN Number: 0684850338

ISBN Number 13: 9780684850337

Binding: Hardcover

Book Condition: Very Good Condition

Jacket Condition: Very Good

Seller ID: 252718

Keywords: BZDB43 Business, Finance, Economics::Marketing; United States; Business, Finance & Marketing; Kotler on Marketing Philip Kotler Hardcover,