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Price: $12.50
Quantity: 1 available
Book Condition: Very Good Condition
For several years, Robert Wallace, the distinguished senior editor of "The Free Press," urged me to write a marketing book for managers, one that would show the latest marketing thinking and not run 700 pages! He did not want me simply to condense my graduate student textbook, "Marketing Management, " but to write a completely new book. Bob had heard that I have been presenting one- and two-day marketing seminars around the world for twenty years and had even seen a copy of my seminar notebook. He said that the material in the notebook itself could constitute a new book. 255 pages. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Business,Finance,Economics::Marketing; United States; Business, Finance & Marketing; ISBN: 0684850338. ISBN/EAN: 9780684850337. Inventory No: 252718. Hardcover
Title: Kotler on Marketing
Categories: Marketing,
Edition: First Edition
Publisher: New York, The Free Press: 1999
ISBN Number: 0684850338
ISBN Number 13: 9780684850337
Binding: Hardcover
Book Condition: Very Good Condition
Jacket Condition: Very Good
Seller ID: 252718
Keywords: BZDB43 Business, Finance, Economics::Marketing; United States; Business, Finance & Marketing; Kotler on Marketing Philip Kotler Hardcover,
