Author:Chris Anderson

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The Long Tail: Why the Future of Business is Selling Less of More

By: Chris Anderson

Price: $10.00

Publisher: New York, Hyperion: 2008

Seller ID: 235556

ISBN: 1401309666

Condition: Very Good Condition


The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. Quantity Available: 1. Shipped Weight: Under 1 kilogram. Category: Business,Fi... View more info